Don't Show Your Offer Until You've Done This

Most websites talk about their solutions instead of addressing the problems their customers face

This leaves customers disconnected, unsure if you can help because they don't know if you truly understand them

Here are 5 reasons why great Landing Pages must start with a Problem Section:

1. Create Urgency so people feel they "must solve this now"

Most visitors think, "I'll check this later," and never actually return

But when you describe their problems precisely, making them feel "I can't ignore this anymore"

Procrastination suddenly becomes too costly

2. Keep the right people engaged, filter out the rest

"If your target is everyone, your target is no one."

When we address specific problems we solve, people facing those same issues immediately think, "Hey, that's exactly me!"

They'll stay longer on your site with higher chances of converting to paying customers

Meanwhile, those who aren't your target will leave on their own

You get higher-quality conversions while reducing mismatched customer problems

3. Demonstrate expertise without saying "we're experts."

Before anyone believes in your solution, they need to know, "Do you truly understand my problem?"

Precisely describing pain points shows your expertise without bragging

4. Trigger emotional connection before rational thinking kicks in

Logic makes people think, but Emotion is what drives decisions

Addressing problems that hit emotional triggers—frustration, fear of missing out, or accumulated fatigue—opens minds and makes them receptive to your offer

5. Make your Solution feel more valuable

Sometimes saying "saves 5 hours per week" isn't enough

But if you first show how those 5 hours are currently wasted on chaotic workflows, missed deadlines, and team burnout

Suddenly, "5 hours" becomes precious because it represents an escape from that chaos

Examples of websites with effective Problem Sections:

[1] MakerBox (Marketing digital resource): Shows the vicious cycle of starting a business while neglecting marketing

[2] ShipFast (SaaS code boilerplate): Counts how many hours you waste setting up everything from scratch

[3] Senja (Testimonial collection software): Illustrates the difference between having testimonials and not having them (uses memes to make it more relatable, this one's engaging! 😂)

If you're struggling with low website conversion rates, message me for help. I'll identify what's holding you back and show you how to turn traffic into customers