Why You Should Stop Writing Long Paragraphs on Your Website

Landing pages filled with long paragraphs usually convert at just 1-2%.
But the ones written to be scannable and fast to read often hit 8-12% easily.

Because people who visit your site don’t want to read.
They just want to look around and decide fast.

When they face a wall of dense text, their brain says:
“Maybe later…” (and they never come back)

Here are 5 reasons why hard-to-read landing pages kill your results:

1. They use high cognitive load

Seeing blocks of 4–5 lines of text is a mental challenge.

The result? They don’t read. They don’t buy.
Oops 😅

It’s like saying: “If you won’t read, you can’t buy.”
But in reality, the reader has the power. We have to win them over 😂

Fix it: Keep paragraphs short—1-2 lines max.
Use bullets, numbers, and whitespace to help.

2. Great benefits get buried

You might have an amazing offer.
But if it’s buried in a wall of text, no one will find it.

Fix it: Put your strongest value at the top.
Then support it with easy-to-read text.

3. Mobile users bounce instantly

Over 60% of visitors come from mobile.

Text that looks fine on desktop becomes a newspaper on a small screen.

Fix it: Write like you scroll—
No one should have to scroll forever just to get a single point.

4. People scan—they don’t read like a blog post

Eye-tracking research shows people read in F or Z patterns.

That means they look for subheadings, bullets, and visual cues.

Fix it: Design layouts that guide the eye.
Never dump everything into one giant paragraph.

5. Important trust signals get lost in the text

Testimonials / Logos / Showcase items — they should stand out.

If you hide them inside a paragraph, they turn into meaningless decor.

Fix it: Separate these into clear sections.
Use images or bold formatting to highlight them.

This kind of writing might work for email marketing or a video script.

But landing pages?
They’re not the place for storytelling.

They’re for making fast and easy decisions.

If you’d like me to review or design your landing page,
you can book a time below 👇